“We strive to build better communities through sport”

We began over 75 years ago in the heart of a valley dedicated to producing high-quality sports items. Since the very beginning, we have worked together with experts in our local area and with some of the best athletes in the world to create, develop, manufacture and distribute high-performance sports clothing and footwear and personal protective equipment. Thanks to this history, we have grown by understanding the importance of listening to the needs of our communities, sharing knowledge and protecting resources to allow people and local areas to best express their potential and to thrive. This is the driving force behind all the business at Diadora, with the aim of helping to create better communities.

Bringing positive change to the communities we connect with is a priority for us. We do this by continuously improving the way we operate, the products we create and how they are used. We leverage our long-standing experience in innovation to experiment with solutions that are more and more environmentally friendly and create products with increasingly reduced impact. We believe that people are the heart of every community and we care about them so that everyone can realise their full potential. We know that we can build better communities through sport.