At the service of athletes
We are here to serve athletes, from Olympics gold medal winners to everyday runners. From sport icons of the past, to legends of the future.
PAST, PRESENT, FUTURE
Over the years, we’ve partnered with legends of tennis, basketball, football and running.
Can’t wait to welcome the next generation in our talent roster.
1981
1984
1984
1988
1988
1994
2004
2022
2022
2023
2023
2023
2023
OUR COMMITMENT TO SUSTAINABILITY
We team up with our athletes to create products that meet high standards of performance while using more sustainable materials.
CENTRO RICERCHE DIADORA
The Centro Ricerche Diadora brings together the knowledge and profound experience around performance footwear and the ability to innovate while managing limited resources and respecting the environment.
This tradition has developed over the years into sport gear’s research and was integrated with the research performed in the most accredited institutes. In its mission, the Centro pushes towards a single goal: to increasingly improve the understanding of sporting performance in order to offer the athletes the most suitable means of expressing themselves.
Our Story
1948
Diadora was founded as an artisan workshop for making hiking boots. Its products soon established themselves as the best mountain and work boots on the market.
1960's
Diadora shifted its production to the world of sport, standing out for its high-quality and avant-garde solutions. Diadora was the first Italian Company to hire highly appealing champions as brand testimonials. The product offering ranged from competitive to leisure activities.
1980's
Diadora became the undisputed star of international competitions, thanks to partnerships with world-class champions. The Diadora Research Centre was created, made up of an innovative team: footwear technicians, experts from Milan Polytechnic’s Bioengineering Centre and doctors specialising in orthopaedics.
1998
Drawing on the experience it had gained in the sports market, Diadora returned to its origins by recovering the production of work shoes: the Diadora Utility was created.
2000's
The Heritage line was created, going on to become a fashion phenomenon and the first true experiment in blending sportswear and fashion.
