Simba SC — living and celebrating calcio
For Diadora, calcio is more than a game — it is a living archive of moments, people, and places that have shaped both sport and culture.
This heritage can be traced back from Italian stadiums in the 1970s to global tournaments where legends were made, and has been forged through passion, performance, and craft.
In Dar es Salaam, on the other side of the continent, a similar story has unfolded. Founded in 1936, Simba Sports Club has grown from its humble beginnings into a symbol of Tanzanian pride. Known as the Wekundu wa Msimbazi (“the Reds of Msimbazi”), Simba has become one of Africa’s most decorated clubs, its history marked by trophies, unforgettable matches and a community of fans whose voices echo far beyond the walls of Benjamin Mkapa Stadium.
Two legacies - one Italian, one Tanzanian. Two stories of heritage and ambition. Now united under a shared vision.
A Legacy Written in Football
Diadora has long been present at football’s most pivotal moments: the boots worn by champions, the jerseys carried across generations, the designs that became icons of their time. Each piece crafted by Diadora reflects a duality - respect for tradition, paired with innovation to meet the demands of the modern game.
The partnership between Diadora and Simba SC is built on this shared ethos. Both brands understand that success lies not only in performance but in storytelling: the ability to create symbols that stand the test of time.
- For Diadora, this is an opportunity to bring Italian craftsmanship and decades of football heritage into the heart of Tanzania.
- For Simba, it means aligning with a global sportswear house that values authenticity, detail, and the communities behind the game.
This collaboration promises kits that honor Simba’s legacy while elevating the club into a new era — blending bold colors, classic design cues, and modern technical fabrics engineered for today’s game.
This partnership extends beyond what players wear on the pitch. It is about creating touch points for fans, celebrating culture, and shaping identity. Every stitch, every stripe, every detail will carry the weight of two histories and the promise of the future.
Looking Ahead
As the new season approaches, the Diadora × Simba SC collaboration stands as a symbol of ambition. A union of Italian craftsmanship and Tanzanian pride.
For both Diadora and Simba, football is not just played. It is lived, celebrated, and remembered. Together, we step into the future — one rooted in history, driven by passion, and defined by excellence.
